I have two lovely "regular" customers to my etsy shop, AR from Florida and KP from Michigan. Each has purchased enough of my jewelry that I consider them "collectors" of threepeats Jewelry. Don't get me wrong...every sale I make from my online shop is a validation of my work but return customers are special. They aren't just satisfied with their purchase. It's not just that I didn't charge too much or ship it too slowly or it will go with one of their favorite outfits. The "regulars" actually understand and appreciate my designs and philosophy. They visit my shop frequently and sometimes ask me to "reserve" or hold new items for them. Because my designs are unique and because they are my "regulars" I have no problem obliging.