The Design Sponge has just posted a list of ideas (with examples) compiled from Ryan Deussing's interviews with women artisans to boost sales in this "sucky" economy.
To summarize briefly, the biz ladies recommend:
Make something special
Tap into your community
Make your mark locally
Offer fanatical support
Adapt to new realities
Make things that last
Repeat what works
Make something relevant
Make a certifiably awesome promo video
Drive a hard bargain
Give something away
Make it sexy
Make things happen
Go corporate
Make things happen
Crowdsource
Not all the ideas will be applicable to every seller but it is always comforting to know how other people are confronting the same issues I am in this "downturn." Check out the full article here.
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